Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]
If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]
Businesses can no longer afford to relegate cybersecurity to the bottom of the budget, not with cyberattacks targeting any business regardless of size, strict security, and privacy regulations surrounding data. Businesses with a small or limited budget have the advantage of partnering with a managed IT services provider (MSP) for their cybersecurity needs. Why is […]
From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance. ERP explained ERP is a program that integrates all your systems into a single database, so if […]
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]
The financial sector has long been heavily targeted by cybercriminals. Over the years, the number of attacks that involved extortion, social engineering, and credential-stealing malware has surged rapidly. This means that financial institutions should strive to familiarize themselves with the threats and the agents behind them. Here are seven new threats and tactics, techniques, and […]
Why do some companies fail their disaster recovery plan (DPR) audit? Perhaps because they did not get the right information for it. They say experience is the best teacher; thus, nothing beats what you can learn from real-world case studies. See what you can learn from the following case. Hosting certain types of data and […]
Over the past few years, the security industry has been witnessing a rapid evolution in attack techniques, including fileless malware, which uses legitimate tools and services such as existing software, applications, and authorized protocols to carry out malicious activities such as unauthorized data retrieval or data damage. It therefore pays to stay abreast of such […]
Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses […]
Advertisements and suggestions based on our internet browsing habits are sources of online tracking. However, autocomplete passwords are also another source of online tracking. This sneaky tactic comes with serious security risks. Here’s how you can stop it from targeting you. Why auto-fill passwords are so dangerous As of December 2018, there are 4.1 billion […]