Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money. Here are five mistakes to avoid when investing in […]

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

Smartphones have become such a vital component of the modern lifestyle to the point that we are always glued to them. And as our time with our gadgets increases, the need to recharge them while we’re on the go also increases. When you’re nowhere near your charger and your juice runs out, that public charging […]

Today’s businesses rely heavily on data to run their day-to-day operations. They use it for everything from building client relationships to developing marketing strategies and so much more. But without data backups, businesses stand to suffer from major losses and even end up closing up for good should any natural or human-made disaster occur. With […]

Although a ransomware attack may seem targeted, you’re not the only one who’s been infected. Ransomware is spreading at an alarming rate, and the further it goes, the more resources are allocated to fighting it. If your data is held hostage, refer to this list of free decryptors you can use. The state of ransomware […]