7 Types of video content to engage customers

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

A primer on watering hole attacks

Cyberattacks come in many different forms, with new methods being developed all the time. What’s bad is that personal information is now often stored online, be it through social media or through government and healthcare services — and these are juicy targets for criminals. Learn more about one way these criminals steal data — through […]

Analytics are critical for effective data backups

Collecting data is vital for keeping records, tracking performance, and delighting customers. With so much on the line, it’s never been more important to have backups of all your files. If your data is growing at a rate that’s hard to keep up with, analytics tools are an awesome way to figure out which backups […]

Beware of distributed spam distraction

It’s frustrating to receive dozens of spam messages in your email inbox. Spam mail is so easy to delete, which is why most people think it’s just a harmless annoyance. But hackers have devised a way to make use of spam mail for criminal purposes. It’s called distributed spam distraction, and here’s what you need […]

Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition […]

Comparing the top business dashboards

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals. Here are three types of business dashboards to consider. Strategic dashboards Ideal for […]

Keeping your email safe

If you think your email is safe from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information, and malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them. Use separate email accounts […]

Why should you automate SMB marketing?

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

How to make buyers out of Instagram followers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]