Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Get smart about smartphones

Get smart about smartphonesWith flexible working schedules, remote teams and Bring Your Own Device (BYOD) policies in force, it is has become commonplace for employees and business owners alike to use smartphones for work purposes. A quick reply to an email, sharing that sales presentation, glancing over that vendor proposal–all on a smartphone–is something we all do on a daily basis.

5 Security issues to look out for

The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]

IT Red Flags to Watch Out For

IT Red Flags to Watch Out ForAs someone running a SMB, you probably have a lot on your plate. You are the core decision maker, responsible for growing your business, keeping your clients happy and getting all the working done. Often, when you have so much going on, one area that gets overlooked is IT. When you are so busy looking into other things, the start of IT issues may slip your watchful eyes.

5 IT investment mistakes to avoid

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money. Here are five mistakes to avoid when investing in […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

A complete guide to juice jacking

Smartphones have become such a vital component of the modern lifestyle to the point that we are always glued to them. And as our time with our gadgets increases, the need to recharge them while we’re on the go also increases. When you’re nowhere near your charger and your juice runs out, that public charging […]

Back up your data with these solutions

Today’s businesses rely heavily on data to run their day-to-day operations. They use it for everything from building client relationships to developing marketing strategies and so much more. But without data backups, businesses stand to suffer from major losses and even end up closing up for good should any natural or human-made disaster occur. With […]

No ransom: A place for free decryption

Although a ransomware attack may seem targeted, you’re not the only one who’s been infected. Ransomware is spreading at an alarming rate, and the further it goes, the more resources are allocated to fighting it. If your data is held hostage, refer to this list of free decryptors you can use. The state of ransomware […]