How to make the most out of your CRM

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips. Always update customer […]

How to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]

Get your network gear ready with UPS

Clever business owners utilize an uninterruptible power supply (UPS) during disasters like fires, storms, and other emergency situations. A UPS is usually set up for desktop computers to give users enough time to save their work and progress. Another useful power-saving plan for emergency situations would be to use a UPS for networking gear. UPS […]

VPNs: Why you need them

Installing antivirus software and setting strong passwords are no longer considered the bare minimum in cybersecurity. With hackers, third parties, and ISPs constantly monitoring networks and your online habits, hopping onto a virtual private network (VPN) is crucial for keeping your surfing habits private. Here’s why. What is a VPN? The best way to describe […]

Productivity-boosting tips for PC users

We all want to become more productive. Business gurus always emphasize the importance of time management and taking breaks to avoid burnout. But aside from motivating yourself to work more efficiently, there are plenty of tools that increase your daily output. If you use a computer all day, check out these productivity-boosting tips. Monitor productivity […]

Think your password is secure? Think again

A password policy designed for federal agencies must be secure, right? Surprisingly, that hasn’t been the case, according to the National Institute of Standards and Technology (NIST). The NIST created many of the password best practices you probably loathe — the combination of letters, numbers, and special characters — but it now says those guidelines […]

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety […]

Not all hackers are cybercriminals

Newspaper headlines and Hollywood movies have shaped our understanding of computer hackers, but in the real world it’s not so simple. Some hackers are making massive contributions to the field of cybersecurity, it just depends on which hat they’re wearing that day. Take a few minutes to learn about white, black, and gray hat hackers. […]

Reasons to back up your mobile devices

Companies such as Apple, Samsung, and others have turned mobile phones into mini-computers that can serve as a substitute for your laptop, or as a storage device. If you’re using a smartphone as a communications and storage device, backing up now would be a wise move. Malware on mobile More than two-thirds of the world’s […]

The lowdown on cloud security

If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]