Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition […]

Comparing the top business dashboards

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals. Here are three types of business dashboards to consider. Strategic dashboards Ideal for […]

Keeping your email safe

If you think your email is safe from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information, and malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them. Use separate email accounts […]

Why should you automate SMB marketing?

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

How to make buyers out of Instagram followers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

Tips for safeguarding business data

You can’t afford to lose business data. It takes away the trust of your clients, leading to loss of revenue. Cybercriminals are here to stay, so it’s more important than ever to utilize tight security measures to keep your business data safe. Still, some hackers may have advanced cracking skills, or are really determined to […]

9 Cybersecurity terms you need to know

Cybersecurity is everyone’s responsibility. But you don’t need to be an IT expert to know how to protect yourself from a cyberattack. To help you get started, here are helpful terms you need to know so you’re not left in the dark, whether you’re teaching yourself how to update your anti-malware, updating your systems, or […]

Technology tips to increase efficiency

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute. So, if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations. Change office communication To increase efficiency, set up instant messaging software […]

The basics on 2-step and 2-factor authentication

Cybersecurity is a vital component to businesses these days. You need to make sure that criminals cannot just hack into your network. When it comes to verifying users’ identity, there are two types of authentication used: two-step and two-factor. These two are so similar, many confuse one with the other. Learn the difference between the […]

Manage transactions better with an OMS

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business? First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former […]